Taste is still the job.
Why the best AI work is being made by people who learned to design before the models existed.
A model can compose a thousand frames in a minute. It cannot choose the one that makes a stranger feel something.
A model can compose a thousand frames in a minute. It cannot choose the one that makes a stranger feel something. That gap — between generation and selection — is where every senior designer earns their keep this decade.
When the cost of making an option drops to zero, the value moves entirely to judgement. Which option. Why this one. What to cut. The work is no longer 'can you make it'. It is 'do you know which one is right', and that is a muscle you build over years of looking, shipping, and being wrong.
So the people winning with AI are not the ones who learned the tools first. They are the ones who learned to see first, and picked up the tools second. The taste came before the speed. The speed just made the taste scale.
That is the whole bet of this studio. Direct the machine, never outsource the decision.